In 2012 Easifold were a small, family owned manufacturer of aluminium bi-folding doors. The company manufactured for the trade and more often than not the trade applied their own brand and reaped the benefits associated with an aspirational high value purchase.
But working closely with the management team, this strategy was about to be transformed.
The Origin brand was born and with it came an ambitious strategy to target end users directly.
A powerful B2B proposition helped establish a nationwide distributor network, whilst an integrated consumer campaign generated valuable leads and heightened awareness.
In just 2 years the Origin factory doubled in size and today the company operates across Europe, in the UAE and in the USA.