Northstar client Armitage Shanks have been manufacturing school washrooms for over 100 years and offer products perfect for every school environment.
But following the development of their brand new Contour 21 range, the challenge to Northstar was to take school washrooms to a completely new level.
And so the Splash range for schools was conceived. Northstar’s overarching launch campaign promoted all the benefits associated with the range, from water saving and hygiene features to the myriad of colour options and the carefully selected product combinations. Through a cover and integrated use of on and off line communications, the campaign impacted across all areas of the supply chain from specifiers, to installers and even to the schools themselves.