Success build for IKO at RCI
Early this year we helped long-standing roofing client IKO make a huge impact with their biggest stand ever at the RCI Show, the industry’s premier UK event.
The two-day Roofing Cladding & Insulation Show takes place every year at the Ricoh Arena in Coventry, and previously IKO always had a ‘shell scheme’ stand. But this year’s event promised to be the biggest and best yet, with over 150 exhibitors. So in keeping with their industry-leading status, IKO booked a 40m2 space only stand – and asked Northstar to come up with ways to showcase their diverse range of products.
The results were spectacular – six months in the planning and involving several lorry loads of materials (some from Belgium!), Northstar’s stand design featured no fewer than eight rigs showing system build-ups from each of their roofing divisions.
The event was a roaring success, and a high proportion of roofing specialists, contractors, specifiers and merchants attending visited the stand.
“We’ve had so many positive comments! Not to mention a host of excellent leads and valuable networking opportunities. And everything went so smoothly, thanks to Northstar.” Vincent Bernard, IKO’s Head of Marketing.