Lucideon

Creative review, development and roll out

The Background
Product and materials testing, development and insight – Lucideon are world-leading experts in them all. And it’s not just their technical abilities that make the difference, but the experience and thinking of their people. Problem was, how to balance getting this across in an approachable, easy-to-understand way without losing the science?

What We Did
A fresh new look, featuring shots of Lucideon team members and a graphic ‘mind map’ that adds the technical elements. A tone that’s confident rather than confusing, with chatty, plain-speaking copy. Using these, Northstar have created a theme perfect to help Lucideon appeal to new clients.

It Worked!
Such a forward-looking approach has helped inspire Lucideon as much as their clients, and it’s now being rolled out across a suite of literature for global markets, a new website, exhibition stands and a range of print and online marketing activity.