IT Technology and Epos specialists Odema are one of the hidden heroes of retail – their products and expertise help the likes of McDonald’s and Pizza Hut run their operations smoothly and efficiently. But the technology they use is ever-developing, and capable of giving all sorts of insights – so they needed a brand identity that could adapt to different specialist areas of their business.
What We Did
Taking the current sectors they work in as a base, Northstar looked at various options for a new logo, each one using a specific colour to reflect a different part of the business under the same master brand. We also updated their strapline, to better reflect the work they do and service they offer.
The client was overwhelmed with the options presented, but eventually chose a winner – which is now in the process of being rolled out across everything from email footers to van liveries!