Parklands

Branding and Marketing

The Background
Parklands is an attractive development of new homes created by New City Vision next to one of Liverpool’s main parks. But it’s also part of a bigger scheme for the area, and sits alongside other rival developments – so to stand out and attract buyers, Parklands needed a distinctive look and proposition.

What We Did
Playing on the proximity of the development to green spaces, we gave Parklands a warm, friendly look throughout its signage, literature and website. While highlighting the homes’ space and specification, we also suggested a range of ‘upgrade packs’, including audio, safety and style additions to help new owners make it truly theirs.

It Worked!
Parklands has been one of the most successful developments in the area, and with a new phase just released continues to prove popular with homeowners in Liverpool – much to the delight of our client!