The House Giant

Brand launch

The Background
The way people sell houses is changing. Traditionally expensive High Street estate agents now sit alongside online agents, who may be cheaper but ask the homeowner to do most of the work. The House Giant is unique, combining the best of both to give vendors better service with better value.

What We Did
As a completely new brand to the market, The House Giant needed a logo, strapline, ads and digital marketing material – all of which Northstar duly created. Featuring a friendly character representing all that’s good in estate agency, it includes the main website, complete with an explanatory video.

It Worked!
In just six months The House Giant has become familiar within the housing market, and continues to grow in line with its ambitious targets.