Taken at face value

Face value. That’s how websites are taken by their customers. So the look has to be right, especially for a business whose sole purpose revolves around perfecting looks.

Guaranteeing an image that would be more than just skin deep, cosmetic treatment specialists, Skin Viva appointed us for their marketing rebrand. Our ideas involved more than just a facelift; the procedure we decided on meant a total aesthetic overhaul.

To generate the imagery, we needed faces. So we launched the ‘Faces of…’ campaign. Using social media, we invited entrants to ‘like’ and ‘share’, then submit a photo application for a complimentary consultation and treatment.

After selecting seven suitable applicants, the treatments began, as did the photo shoots. It wasn’t long before we had a series of stunning before and after shots, as well as a range of genuine comments from those involved.

The completed campaign includes an attractive and bright new website, featuring a carefully considered theme designed around the target audience.

We also reflected this across a range of traditional media and POS, as well as throughout social media, providing lasting good looks that are sure to turn heads.

Face value. That’s how websites are taken by their customers. So the look has to be right, especially for a business whose sole purpose revolves around perfecting looks.