Time for tea with the BBC
The BBC called on Northstar’s marketing expertise recently for comment on a news story involving advertising, celebrity and Lancashire Tea!
Intrigued? We were. But a chat over a brew – and a Northern one at that – is something we never like to refuse, so Glyn stepped up to the mark, giving his expert view to BBC North West Tonight.
We were invited to share our thoughts on the power of celebrity endorsement following a tweet by the world’s richest, most reclusive writer, JK Rowling. The Harry Potter author told her 4 million followers on Twitter that she prefers a cup of Lancashire Tea!
The BBC wanted to ask the experts whether this celebrity endorsement helped raised the profile of the company, so where else to turn other than Northstar?
During the interview, Glyn discussed the impact of the endorsement, giving examples of how powerful and lucrative such comments can be for businesses, as well as reflecting on the transient nature of Twitter.