When DuPont first discovered the Teflon™ brand formula in 1938, they had no idea how many uses it would ultimately have.
Whereas we are all familiar with nonstick coatings in cookware, who would have thought that Teflon technology could be applied to spectacle lenses.
Working in collaboration with Solar Optical, a global leader in ophthalmic less and DuPont, the Northstar team strategically engineered an incisive marketing platform to generate rapid awareness on a Pan European scale.
The Northstar campaign reached out to Opticians large and small and built high levels of awareness with their customers at point of sale. The powerful proposition was was extended to the spectacle wearing public across a range of media including on line, print and broadcast.
Now virtually every Optician can recommend a solution for cleaner eyewear and clearer vision.