3 SEO Top Tips

When on the topic of Search Engine Optimisation (SEO), we have chosen to speak to someone that knows it best. In-house freelance writer Joe Harvey and Digital Manager Max Ashcroft walks us through his top tips for writing for SEO.

Plan Your Content 

If you’re setting up a website, there is a pretty good chance that you have a topic that you want to talk about. As producing content for this website may not be your fill-time profession initially, you still will have to commit some time to producing content. 

For SEO to work well, your content does not have to be produced on a daily basis, but at a high standard each time. A search engine’s algorithm knows what good or bad content is, so you have to be certain that everything is coherent, punctuated correctly and makes sense. 

As a benchmark, always try to use at least 400 words as a minimum. By doing this and the other tips below, will help draw your content closer to the first page of a search engine.  

Internal & External Links 

Using internal and external links is essentially like referencing an essay at university. Using links backs up what you are saying in your copy making you look like a leader in your topic of choice. 

Naturally you don’t really want to be inserting too many external links into your copy as you want to be retaining readers on your website, but, an external link is better than no link at all! 

Internal links are extremely important for business’ as it increases the likelihood of them potentially returning to your website, or even purchasing a product or service from you. 

This retention of audience is what will boost your website up the SEO rankings as Google and other search engines will see the website as a reliable source of information, therefore making them more likely to guide people to you. 

Highlight Keywords 

Prior to writing an article, you should sit down and decide what your keywords will be. For example: if you are writing about a football match, your keywords will most likely be, the names of the sides involved, as well as words like ‘goal’ or ‘score’. 

Keywords should be terms that you think someone will search when looking for an article like yours. This optimises your content furtherincreasing your searchability on websites that make it easier for people to read the content you have created.