A big launch for the biggest name in commercial bathrooms

Armitage Shanks is the name you will find in most UK commercial washrooms and a brand 200 years in the making.

With an exciting new look and marketing strategy, the Northstar team got to work in consolidating their expansive commercial product range as part of a brand relaunch to commercial plumbing installers.

Responding to research which confirmed that Armitage Shanks is the UK’s most trusted bathroom brand, a new marketing theme called ‘We’re here’ was used to re confirm the brands status and to emphasis the high levels of support available to this important audience.

The Northstar work included a new product catalogue and associated marketing assets, which was branded in conjunction with the UK’s leading bathroom distributors.