A Campaign with a Lot of Bottle

Scottish client Superglass, based in Stirling, is one of the UK’s leading manufacturers of insulation products, and we’ve been working with them over a number of years.

Following their recent acquisition by global building materials manufacturer TechnoNICOL, our Northstar team has produced a whole new suite of marketing materials to raise the brand’s profile amongst its primary markets, including house builders and builders’ merchants.

Superglass products are made from up to 84% recycled glass, and this new campaign highlights the brand’s environmental credentials alongside its commitment to providing higher levels of service than its competitors.

The creative concepts feature striking images of glass bottles being transformed into Superglass glass mineral wool insulation, with headlines challenging readers to have the ‘bottle’ to do the right thing and specify Superglass. The showpiece of the campaign though, is a new brand film.

Running at over two minutes long, the animated film highlights the benefits of using Superglass products, including its impact on the environment – such as stopping some of the UK’s 2.4 million tonnes of waste glass going to landfill.

With the campaign’s recent launch already creating a stir in the market, we look forward to helping Superglass enter a new era of success!