Adding new super-heroes to the Cowgills universe.
Cowgills is one of the North West’s leading accountancy consultancies. But even with their excellent reputation – and of course, our Super Accountants campaign – they were struggling to recruit enough staff of the right calibre in early 2021 to cope with all the new business they’d attracted.
Produced by our sister company Boxworks, we created ‘A Day in the Life of Cowgills’, showing what it’s like to work with the firm and focusing on their ethos and culture, the great work/life balance, career prospects and the social side of the business. In short, it shows how they do things differently to a younger audience – which is why the video’s been widely seen on social media (as well as the Cowgills home page!). It’s gone down a storm with both the target audience and client too – especially as it’s already played a key part in several new hires.
Taking the Super Accountants to the next level.
As well as producing recruitment videos to find new Cowgills super-heroes, we’ve been refreshing the existing ultra-successful campaign with a whole suite of new images!
While the originals featured the firm’s staff shot around their offices, the new photography covers a wider range of business areas, showing the diversity within Cowgills; they’ve also been shot against a variety of backgrounds, giving the brand a modern feel to appeal to a younger audience via social media.