Building the science of building optimisation to life.
The group behind long-standing client Superglass, one of the world’s biggest manufacturers of building materials, launched its TN International brand to reflect its international manufacturing (with factories in Italy, Germany, Lithuania and the Czech Republic, as well as Scotland) and expand into new markets.
And we’ve been helping them launch it, and their TNOLOGY ethos, across the globe.
With a need for a new brand that could be universally understood across multiple markets, Northstar created the TN International brand alongside the concept of TNOLOGY – their approach to their products, industry and customers.
Defined as ‘the science of building optimisation’, TNOLOGY represents everything the company stands for: protecting the building envelope, connecting technologies to create better solutions, sustaining the planet through environmentally-friendly manufacturing and empowering customers through world-class support.
To introduce such a broad concept, we’ve been busy creating a distinctive campaign focusing on each of TNOLOGY’s four ‘pillars’ – protection, sustainability, connection and empowerment – with press ads, online videos, e-shots and social media all part of the international media mix alongside a new website. And all have had to be translated into as many as 6 different languages!