Passing the Screen Test
Northstar client Harkness Screens is the world leader in screen technology, specialising in the design and manufacture of projection screens. In fact, their screens can be found in more cinemas worldwide than any other manufacturer.
As a ‘hidden hero’, Harkness wanted to tell movie-goers about the benefits of watching the movie they’re about to see on their screen. So they commissioned Northstar to provide creative concepts for a short film to be shown before the main feature.
The 20-second film features exploding colours to demonstrate the vibrancy of the screen, and was shot by award-winning production company Ad on TV. Asian cinemas will screen the film first followed by a global roll out.