New bedroom range branding and launch

The Background
Symphony knows its customers are always looking for new ways to reflect their individuality. So as the UK’s leading privately-owned furniture maker, it designed a new collection of framed bedroom furniture that allowed customers to choose unique combinations of colours for frame and doors.

What We Did
With the new range inspired by contemporary European metrochic, we created the name Urbano, together with a logo and look for the new brand. This included an equally stylish and sophisticated full-colour brochure packed with ideas to help customers ‘free their inner designer’.

It Worked!
Following the successful launch in Symphony’s stunning showroom centre, the marketing material was so well received it’s now being adapted into a combined brochure and price guide for builders and property developers.