The International Food Waste Coalition and how we are helping them to build a more sustainable food system
Northstar client The International Food Waste Coalition (IFWC) is a not-for-profit organisation, set up to foster collaboration and coordinate action to reduce food loss and waste across Europe’s hospitality and food service sector.
But driving change and reducing waste isn’t easy and can only be achieved by fostering collaboration between all key public and private sector players. A new marketing strategy and digital marketing initiative created by Northstar is helping IFWC to better identify, measure, understand and find solutions to deal with food waste and build a more sustainable food system for everyone.
According to IFWC Executive Director Stephane Leroux, our work is already making a big impact.
“We are very pleased with the results of our new campaign and wanted to take advantage of this email to thank you all for the excellent work.”