Building on 200 years of improving infection control
Since its very beginnings, Armitage Shanks has led the way in improving sanitation and hygiene. Today, it produces a range of products for healthcare environments packed with the latest technology and innovations to minimise risks and offer the most advanced infection control available.
While Armitage Shanks are seen as a leader in this field, the pandemic has brought a sharper focus than ever on infection control – and with it, an ideal opportunity for Northstar to promote the company’s innovations and raise the profile of the brand and its ranges within the healthcare sector.
Small details, big idea
Many of the advanced features and innovations come from simple, clever design and minute attention to detail. So we created a distinctive marketing campaign with those unique details as the heroes, demonstrating how our client really does set the standard in infection control.
The marketing push includes full page ads in specialist press, digital ad takeovers on relevant websites, social media assets and an email campaign, and early results have been excellent – activity as a result of the new ads has soared, with 10315 views recorded in April compared with 67 for March, and 89 click-throughs compared with just 1!