Premium suites, perfectly priced
Ideal Standard – Britain’s biggest name in bathrooms – has a reputation for quality, design and innovation. But as you might expect, they come at a price. Hence their latest i.life bathroom suites, offering everything you’d expect but at a much keener price point.
The launch of i.life
To launch these new ranges, they asked Northstar to create a promotional pack specifically for one of their key distributors, City Plumbing. The contents would not only have to showcase the new products, but interest and engage branch managers enough to actively push i.life to customers and installers who visited their showrooms.
No ordinary suites, no ordinary incentive
The three i.life ranges offer homeowners more design for their money; while the launch promotion offered City Plumbing branches something different too – a £50 Amazon voucher for the first £750-worth of i.life products sold.
A gift of a promotion
To reflect the premium feel of the product, we produced a gift box packed with goodies. As well as details of the Amazon voucher incentive, it contained printed collateral, a branded USB pre-loaded with campaign materials, branded stickers with key campaign messages, a sticker for store displays and – perhaps most importantly – a branded collapsible coffee cup complete with a ‘take a break’ pack of tea, coffee, hot chocolate, biscuits and chocolate!
