Premium suites, perfectly priced

Ideal Standard – Britain’s biggest name in bathrooms – has a reputation for quality, design and innovation. But as you might expect, they come at a price. Hence their latest bathroom suites, offering everything you’d expect but at a much keener price point.  

The launch of

To launch these new ranges, they asked Northstar to create a promotional pack specifically for one of their key distributors, City Plumbing. The contents would not only have to showcase the new products, but interest and engage branch managers enough to actively push to customers and installers who visited their showrooms.

No ordinary suites, no ordinary incentive

The three ranges offer homeowners more design for their money; while the launch promotion offered City Plumbing branches something different too – a £50 Amazon voucher for the first £750-worth of products sold.