Building a UK brand, brick by brick
Bricks are a staple of the construction sector. But they’re also an important differentiator for housebuilders, helping to give their properties a unique look. Smaller developers though, can sometimes struggle to get supplies from the big manufacturers – which is where a small, specialist brick maker like Kingscourt can build its UK market. With our help, of course.
Solid foundations
Kingscourt Brick is Ireland’s last remaining brickmaker, with a heritage stretching back over 100 years. It still makes bricks using the local Keuper Marl clay, making them some of the highest quality bricks around.
Crafted for today’s housebuilders
While Kingscourt is proud of the traditional skills and craftsmanship that go into every brick, it’s also one of the most efficient and environmentally-friendly producers in Europe, developing the bricks today’s customers want – as well as new products such as façade and cladding systems.
Building relationships
The key to Kingscourt’s success though, is its size. Where larger manufacturers can have a ‘take it or leave it’ attitude, especially with smaller housebuilders, Kingscourt views every customer as a partner – working with them to make sure they get exactly the right product and a level of service they won’t find anywhere else.
Constructive creative
Such a point of difference is perfect for a marketing campaign. And ours consisted of press ads and inserts, a new product brochure, digital ads and – most effectively – a series of emails highlighting a ‘brick of the month’ alongside Kingscourt’s partnership approach.
Success!
The campaign achieved everything the client set out to achieve, and more!
more webpage views –an extra 1,115 – during the campaign
The first two email campaigns attracted over 200 responses
additional leads duringthe campaign period, up 18.2%
