Producing super videos for the super accountants
Cowgills, one of the region’s leading accountancy firms, is a long-standing Northstar client, and our ‘Super Accountants’ concept has already proved very successful for them. As part of the next stage of development, we came up with a different way to highlight some of the fascinating business clients they work with – a series of video podcasts.
Now we’re talking…to local business leaders
Cowgills works with a wide range of clients, large and small, and they include a few well-known faces. The idea was to produce a series of half-hour videos talking to some of them about their background, their principles, their business beliefs…and how, like Cowgills, they’re doing things a little differently.
Turning clients into screen stars
Under the banner of ‘Cowgills Business Heroes’, complete with superhero logo (designed by us, of course!), the series has already included several familiar faces in the North-West – talking to ex-Manchester United footballer Wes Brown about his career, hearing how former Olympic swimming champion Steve Parry set up his successful Total Swimming Academies to teach more kids how to swim, and catching up with Bolton Wanderers Chairman Sharon Brittan on running a successful football club.
An ongoing series
Posted on Cowgills’ YouTube channel – and already proving to be a valuable social media asset – the videos have all been shot and edited by Northstar’s sister company Boxworks. So far the subjects have been sports personalities, but the aim is to broaden out the series to provide a wide variety of stories – and highlight even more local heroes!