Guiding Encon into a new era
Encon is one of the UK’s biggest distributors of insulation, interiors systems, passive fire protection and now, construction products. As a result, it has a huge range of products available to specifiers, contractors and installers, who need to be able to view the range and select what they need quickly and easily.
The long list
Previously, like so many suppliers in the construction industry, Encon would have produced a printed catalogue to show off its range, with all the technical details needed to be sure of choosing the right product. With the range having expanded so much in recent years though, print became less practical – so we called on the latest technology.
These days, most people will use their phone to research, browse and choose…and the construction industry is no different, especially with so much time spent on-site. So we decided to create Encon’s new guide not only as an online resource, but as a linked interactive PDF – ideal for use with smartphones.
The guide itself was divided into definitive sections, and within those each product range was broken down to make navigation simple, and make finding exactly what you want really fast. So not only did the new guide save shelf space, it also put the entire range at your fingertips to save time.
Something to shout about
Once the new guide was up and running, Encon wanted to get it into people’s hands (or rather into their phones) as quickly as possible. So Northstar created a distinctive, bold launch campaign across e-shots, digital media and more which simply summed up the guide in a nutshell.