There are many distributors across the construction industry. One of the leading names is Encon, renowned for its wide range of products and technical knowledge. But whereas others in the market were dropping their specialist expertise, Encon felt this was what set them apart from their competitors. So we suggested their latest campaign should focus less on products, and more on their specialist support.
Thinking of the right solution to help Encon stand out.
People rather than products
Encon believe a key part of their success is the expertise their dedicated teams can bring to any project. So we focused on featuring people over products, to help reinforce that they’re what set Encon apart.
Historically, Encon had a disparate range of creative executions covering different product sectors – so to maximise the marketing budget we suggested using one creative execution and consistent brand message across all sectors, which could be tailored to each specific market.
The thought bubbles worked perfectly, allowing us to cleverly change the messaging to be relevant to each audience, while highlighting the people, partnerships and specialisms that make Encon unique
What our client has to say...
Getting under the skin of our business the team at Northstar were able to easily interpret our brief and bring our vision to life. They bring lots of creative thinking, apply their understanding of our industry and are brilliant to work with!!
The distinctive visual approach has been rolled out to magazine ads, online marketing and e-shots, and most recently into graphics for their new website – making sure their overall brand message and look is consistent wherever it’s seen.