When Superglass made a massive investment in a new factory, their aim was to not just produce the best insulation in the world – but to also change the way the world thought about their products. To see insulation in a new light, as a lifestyle choice. Saving energy, money and the environment. Making life more comfortable and enjoyable, protecting the future as well as buildings.
They chose Northstar because we’re known for the incisive strategic thinking which would help them change perceptions and promote their ambition to be a global leader. We looked at how Superglass products can help people live in homes with smart built in solutions. With Superglass they
become....Intelligent Environments.
A more intelligent approach to insulation.
We added a simple but striking graphic treatment as well, so the lifestyle shots had an identity which was uniquely Superglass.
Install new Superglass and help families spend less on heating, and more on holidays.
Install new Superglass and you’re not just increasing the housing stock, you’re improving worker efficiency.
Install new Superglass and you’re not just building new homes.
It’s like you’re planting new trees.
With Superglass they become....Intelligent Environments
Install new Superglass and warm the homes you build, without warming the planet.
Has anyone ever put more
thought into insulation?
This new ethos has got people thinking – inside the company as well as externally. But it isn’t just about giving Superglass a new image. They have made some brilliant advances in insulation technology, across every aspect of the way they and their products work. Our think tank came up with the title Think Tech for these advances.
We added a simple but striking graphic treatment as well, so the lifestyle shots had an identity which was uniquely Superglass.
The thought process behind Northstar’s rebranding of Superglass covered every area of the way the brand is presented, from stylish colour coded packaging that’s more John Lewis than Builder’s Merchant….
...to a brand film that’s helping Superglass change perceptions about insulation. Insulation is just insulation, right? Think again.
Superglass is all about smart solutions. We like to think that’s why we get on so well with them.
