Introducing the science of building optimisation
TechnoNICOL is one of the world’s biggest manufacturers of construction materials, with over 3000 products and 56 production sites across the world (it’s also the parent company of fellow Northstar client Superglass). The TechnoNICOL name also appears on several product ranges though, and so as the company expanded beyond its eastern European origins the brand needed to evolve.
Going for global presence
Creating a new brand that both related to the existing company but could be universally understood across multiple markets and languages, TN International was born. The logo itself was developed by Northstar, alongside a complete identity, brand book and launch video.
Design in detail
The brand book went a step further, adding more background to the thinking behind the design and outlining how to use it consistently in detail.
TNology – the science of building optimisation
Alongside the new brand is a new approach based on using TNi products to create integrated construction solutions called TNology. It also covers the brand’s approach to innovation and sustainability.