Opening the (bifold) door to new sales
LinkVufold are a family business based in Cheshire. In a crowded marketplace they’ve carved a niche for themselves as one of the UK’s leading specialists in bifold doors. How? By focusing on the details. Which is exactly what Northstar did with a transformational overhaul of their brand and marketing.
Unlocking the potential
The process began with market research and a thorough audit of Vufold’s existing marketing, to determine a new positioning and find where best to focus our efforts to expand reach and build sales.
What’s behind the doors
What shone through from the research was just how much added value comes with every set of Vufold bifold doors – every fitting, every nut, every bolt is included, right down to the drill bits needed for installation, together with easy-to-follow instructions.
You’ll be amazed
This led to a new marketing campaign based around the emotions you feel when you choose Vufold, not just in the transformation they make to your home but also in the lengths they go to in order to make your bifold doors absolutely perfect.
The only thing missing......
was a positioning that really highlighted the way Vufold has every detail covered – telling potential customers that not all bifold doors are the same and that with Vufold the difference really is in the detail.
Amazing results, too
From sales brochures to a new website, online ads and social posts, the new campaign with its distinctive look has rolled out across a wide range of channels – opening up new sales and future success for the business!